Nathan "Doggface" Apodaca

Nathan “Doggface” Apodaca is a viral creator and skateboarder who became a global sensation after his TikTok video cruising to Fleetwood Mac’s “Dreams” while sipping cranberry juice. Born and raised in Idaho Falls, he channels authenticity, resilience, and joy through music, culture, and collaborations.

Follow Doggface

Quick Facts

Birth Name: Nathan Apodaca
Birthdate: October 24, 1982 (age 43)
Birthplace: Idaho Falls, Idaho
Heritage: Mexican (father) and Northern Arapaho (mother)
Fun Trivia: Cannabis enthusiast (TikTok handle nods to 420 culture); inspired by his daughters to join TikTok; donated signed Ocean Spray bottle to Idaho museum.

From laborer at a potato warehouse to viral icon, Nathan’s 2020 TikTok breakthrough led to over $400K in donations, a new home, merchandise lines (beanies, shirts with “Doggface” and catchphrases like “DOWN FOO!”), and cannabis advocacy. He’s a symbol of positivity, blending hip-hop influences (nod to Nate Dogg) with cultural pride, and continues creating content with millions of followers across platforms.

Noteworthy Achievements

Nathan’s journey from everyday struggles (living in an RV with no running water) to fame showcases resilience. His video not only boosted Fleetwood Mac’s streams but also highlighted Indigenous and Latino representation. He’s advocated for youth on reservations, launched merch, and explored white-labeling cannabis strains, all while maintaining a vibe of joy and authenticity.